New screen technologies rarely enter the market. The two biggest reasons, among all of these concerns, are cost and appearance. If a display costs more to manufacture than competitors, it needs to look great. If it doesn’t look amazing, then consumers won’t buy it. What makes CLEARink a contender in many different markets: it’s both cheaper to produce and looks better than its e-paper competitors. The technology brims with so much promise that it won Best of Show at Display Week 2017. Sri Peruvemba, Head of Marketing at CLEARink Displays, answered several questions regarding CLEARink Display’s electrophoretic technology. Here are just a few reasons why CLEARink seems destined to become a mover and shaker in the e-reader space. CLEARink Looks Better Than E Ink The CLEARink technology looks like E Ink, but with some big differences. While both share an underlying technology (electrophoresis), the secret behind CLEARink lies in a new type of ink, co-developed with Merck, and a...